Gift cards are a must in the restaurant business, as they represent an instant source of revenue, attract new customers, and are one of the most convenient and most popular gift items. It is a great way for small to medium sized businesses to encourage customers to eat local while competing with big brands. ZIBO! Restaurant-Bar realized all of these benefits and implemented a gift card program early on.
When ZIBO! Restaurant-Bar started looking for a gift card solution, one of their primary focuses was to find a company that made the whole process as simple and easy as possible. Paystone’s gift card program was an attractive option as it offered a quick implementation, a simple to use process, and satisfaction guaranteed.
Initially, ZIBO! Restaurant-Bar started by offering physical gift cards to their customers. This was an easy and quick way for ZIBO! Restaurant-Bar to implement their gift card program and to start selling them. Once they saw the success of the physical gift cards, ZIBO! Restaurant-Bar opted to start offering digital gift cards and eventually the option for businesses to place bulk corporate orders.
Implementing a gift card program was definitely a key factor in helping ZIBO! Restaurant-Bar grow their customer base and their revenues. Not only did a gift card program bring in new customers, it helped with repeat visits and seasonality. ZIBO! Restaurant-Bar took advantage of this by customizing their gift cards for different promotions throughout the year.
ZIBO! Restaurant-Bar were forward thinking and implemented their online gift cards before the pandemic which benefited them greatly. Electronic gift cards were a great way for restaurants to generate revenue during the pandemic in a safe and convenient manner. Thanks to their option of offering corporate gift cards, their sales were very strong this year with many corporations choosing to support local businesses.