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How ZIBO! Restaurant-Bars Grew Their Customer Base with a Gift Card Program

2 min read

Gift cards are a must in the restaurant business, as they represent an instant source of revenue, attract new customers, and are one of the most convenient and most popular gift items. It is a great way for small to medium sized businesses to encourage customers to eat local while competing with big brands. ZIBO! Restaurant-Bar realized all of these benefits and implemented a gift card program early on.

 

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What ZIBO! Was Looking For

When ZIBO! Restaurant-Bar started looking for a gift card solution, one of their primary focuses was to find a company that made the whole process as simple and easy as possible. Paystone’s gift card program was an attractive option as it offered a quick implementation, a simple to use process, and satisfaction guaranteed.

 

“The most attractive aspect of Paystone’s Gift Card Program was the ability to activate gift cards in mass quantities.” — Anick Letarte, VP of Procurement and Marketing

 

What ZIBO! Went With

Initially, ZIBO! Restaurant-Bar started by offering physical gift cards to their customers. This was an easy and quick way for ZIBO! Restaurant-Bar to implement their gift card program and to start selling them. Once they saw the success of the physical gift cards, ZIBO! Restaurant-Bar opted to start offering digital gift cards and eventually the option for businesses to place bulk corporate orders.

 

How it Helped

 

Implementing a gift card program was definitely a key factor in helping ZIBO! Restaurant-Bar grow their customer base and their revenues. Not only did a gift card program bring in new customers, it helped with repeat visits and seasonality. ZIBO! Restaurant-Bar took advantage of this by customizing their gift cards for different promotions throughout the year.

50
%
of ZIBO!'s gift card sales come from corporate B2B orders
80
%
of ZIBO!'s gift cards are purchased online on their website

ZIBO! Restaurant-Bar were forward thinking and implemented their online gift cards before the pandemic which benefited them greatly. Electronic gift cards were a great way for restaurants to generate revenue during the pandemic in a safe and convenient manner. Thanks to their option of offering corporate gift cards, their sales were very strong this year with many corporations choosing to support local businesses. 

 

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About ZIBO! Restaurant-Bar

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Established in 2001, Groupe ZIBO! has expanded to ten locations, offering two distinct concepts and employing over 700 staff. Specializing in California cuisine, ZIBO! Restaurant-Bars serve delectable salads, pizza, pasta, grilled dishes, fish, and desserts, accompanied by an extensive wine selection. Customers relish the inviting ambiance whether enjoying a drink, a meal, or a private event, making every visit, from romantic lunches to lively happy hours, memorable at ZIBO!

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Akshat Biyani
Akshat is a B2B content marketer who enjoys analyzing trends in SMB marketing, software technology and customer reviews for Google and Facebook.
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