How ZIBO! Restaurant-Bars Grew Their Customer Base with a Gift Card Program

Gift cards are a must in the restaurant business, as they represent an instant source of revenue, attract new customers, and are one of the most convenient and most popular gift items. It is a great way for small to medium sized businesses to encourage customers to eat local while competing with big brands. ZIBO! Restaurant-Bar realized all of these benefits and implemented a gift card program early on.

What ZIBO! Was Looking For

When ZIBO! Restaurant-Bar started looking for a gift card solution, one of their primary focuses was to find a company that made the whole process as simple and easy as possible. Paystone’s gift card program was an attractive option as it offered a quick implementation, a simple to use process, and satisfaction guaranteed.

What ZIBO! Went With

Initially, ZIBO! Restaurant-Bar started by offering physical gift cards to their customers. This was an easy and quick way for ZIBO! Restaurant-Bar to implement their gift card program and to start selling them. Once they saw the success of the physical gift cards, ZIBO! Restaurant-Bar opted to start offering digital gift cards and eventually the option for businesses to place bulk corporate orders.

How it Helped

Implementing a gift card program was definitely a key factor in helping ZIBO! Restaurant-Bar grow their customer base and their revenues. Not only did a gift card program bring in new customers, it helped with repeat visits and seasonality. ZIBO! Restaurant-Bar took advantage of this by customizing their gift cards for different promotions throughout the year.

ZIBO! Restaurant-Bar were forward thinking and implemented their online gift cards before the pandemic which benefited them greatly. Electronic gift cards were a great way for restaurants to generate revenue during the pandemic in a safe and convenient manner. Thanks to their option of offering corporate gift cards, their sales were very strong this year with many corporations choosing to support local businesses. 

About ZIBO! Restaurant-Bar

Established in 2001, Groupe ZIBO! has expanded to ten locations, offering two distinct concepts and employing over 700 staff. Specializing in California cuisine, ZIBO! Restaurant-Bars serve delectable salads, pizza, pasta, grilled dishes, fish, and desserts, accompanied by an extensive wine selection. Customers relish the inviting ambiance whether enjoying a drink, a meal, or a private event, making every visit, from romantic lunches to lively happy hours, memorable at ZIBO!

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