Akshat Biyani
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Loyalty programs have the potential to be so much more than just discounts or points—they can be the key to building meaningful, lasting relationships with your customers.
In the latest episode of Built By Me Podcast, we sit down with Lia Grimberg, founder of Radicle Loyalty, to uncover how loyalty programs can transform businesses.
With over 20 years of experience working with top Canadian brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia brings a fresh perspective to loyalty marketing. She breaks down how businesses—whether big or small—can create programs that are as valuable for their customers as they are for their bottom line.
One of Lia’s key insights challenges traditional thinking about loyalty programs: “Rewards don’t have to be points, cash backs, or discounts—they can be anything your customer values. Because at the end of the day, what a loyalty program is for is to collect data.”
In this episode, Lia explores how to craft loyalty programs that strike the perfect balance between personalization and privacy.
She shares how small businesses can offer creative non-monetary rewards, why data-driven strategies are crucial, and how to measure success in ways that genuinely improve customer retention.
Whether you’re launching a new loyalty program or refreshing one that’s lost its spark, this conversation is packed with actionable advice to help you align loyalty with your business goals and deepen customer engagement.
Don’t miss this conversation with one of the brightest minds in loyalty marketing!
Remember: New episodes drop every other Tuesday morning.