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Whether you want to deepen your understanding of loyalty management or find innovative ways to engage your customers, our resources are designed to propel your business forward.

New loyalty program launch announcement in store

Loyalty Programs

How to Announce a New Loyalty Program (And Drive Sign-Ups!)

DataCandy wins Highest User Adoption at G2 Winter 2026 Awards

DataCandy Message

Loyalty Programs

Why SMS Is Your Holiday Power Play — and How to Get It Right

Loyalty Programs

Your Holiday Loyalty Toolkit: 5 Ways to Personalize for the Season

person giving gift to someone else

Loyalty Programs

The Gift That Keeps on Giving: Turning Gift Card Recipients into Loyal Customers

back of man holding shopping bags and smartphone

Loyalty Programs

Beyond the Discount: How SKU-based Loyalty Wins Black Friday

Smiley friends clinking glasses outdoors

Loyalty Programs

Leveraging Special Days to Promote Your Loyalty Program

person holding phone with a gift on the table

Loyalty Programs

5 Types of Loyalty Program Features and When to Use Them

loyalty program welcome text message

Loyalty Programs

How to Set Up a “Lights Out” Promotion That Runs on Autopilot

Cafe offering a bundle deal through their loyalty program.

Loyalty Programs

How to Drive Higher Customer Spend with Your Loyalty Program

man working at cash register

Growing Your Business

What is DataCandy’s Social Rewards Feature and How Does It Benefit My Retail Business

woman-putting-credit-card-shopping-bag

Loyalty Programs

The Holiday Gift Card Rush: Your Fall Prep Guide

A customer scanning their loyalty program card at checkout

Loyalty Programs

A Step-by-Step Guide on How to Use Loyalty Program Analytics to Drive Customer Engagement

Nonnina's Gift Card Program Results

Gift Card Programs

The Sweet Spot: How One Montreal Café Built Loyalty and Scaled with Cluster + DataCandy

Marketers discussing how to grow their business with DataCandy loyalty tools

Growing Your Business

Unpacking the Secrets to Real Business Growth with DataCandy

Friends shopping using referral loyalty programs

Loyalty Programs

How to Turn Customers into Brand Advocates with Refer‑a‑Friend Loyalty

People celebrating birthday with loyalty program birthday freebies

Loyalty Programs

The Ultimate Guide to Birthday Freebies in Canada

Someone celebrating their birthday with loyalty program birthday rewards

Loyalty Programs

Birthday Rewards: Your Secret Weapon for Increasing Customer Loyalty and Sales

Person holding birthday gift with birthday cake on table

Loyalty Programs

What's the Revenue Impact of Offering Birthday Rewards?

Franchisees brainstorming how to market their loyalty program

Loyalty Programs

How to Get Your Franchisees on Board with Marketing Your Loyalty Program

People shopping at a grocery store with a SKU-based loyalty promotion

Loyalty Programs

3 Examples of SKU-Based Loyalty Program Promotions That Actually Worked

Barista making a coffee for a SKU-based loyalty promotion

Loyalty Programs

What Is SKU-Based Loyalty and Why It Matters for Personalized Marketing

Barista at coffee shop that uses a loyalty program

Loyalty Programs

7 Loyalty Program Ideas For Coffee Shops

Woman filling gas into her car at the gas station

Loyalty Programs

How to Promote Your Gas Loyalty Program and Keep Customers Coming Back

Barista hands latte to smiling customer holding loyalty card; friends laugh nearby, loyalty rewards shown on wall.

Growing Your Business

The Psychology of Customer Loyalty: 5 Insights That Can Transform Your Rewards Program

People browsing a thrift store to use loyalty program promotions

Loyalty Programs

6 Proven Loyalty Perks Your Thrift Shoppers Will Love

People having food and drinks on a patio in the summer using a restaurant loyalty program

Loyalty Programs

From Patio Season to Pickup Season: How to Stay Top of Mind After Summer Ends

Local tourists browsing through stores and using loyalty program software

Loyalty Programs

From Tourist Season to Data Season: Why Your Summer Guests Hold the Keys to Year-Round Growth

People eating at a local restaurant in the summer

Loyalty Programs

Local Love: How to Turn Neighbourhood Explorers Into Loyal Advocates

social and loyalty

Loyalty Programs

The New Loyalty Engine: Turning Social Moments into Measurable Growth

People enjoying a summer drink using loyalty program campaign

Loyalty Programs

5 Examples of Summer Campaigns to Boost Loyalty (Plus Tips to Bring Them to Life)

Loyalty Programs

7 Ways to Promote Your Retail Loyalty Program

Someone looking at a recent review for a business

Why Fresh Reviews Still Matter (Even If You Have Hundreds Already)

Owner of a small business coffee shop marketing their loyalty program.

Loyalty Programs

6 Ways to Promote Your Small Business Loyalty Program

Customers at coffee shop using loyalty program to earn rewards

Loyalty Programs

7 Ways to Promote Your Coffee Shop Loyalty Program

Using smartphone loyalty program app to purchase coffee

Loyalty Programs

How to Get Customers to Actually Redeem Their Loyalty Rewards

Loyalty Programs

7 Tactics to Promote Your Restaurant Loyalty Program

Loyalty Programs

4 Loyalty Program Analytics You Need To Know (And How to Improve Them)

Women taking picture of food at restaurant as user generated content

Loyalty Programs

5 Ways to Boost UGC (With a Little Help from Your Loyalty Program)

Woman making user generated content at restaurant

Loyalty Programs

Why User Generated Content Works (And The Stats to Prove It)

Music festival goer who joined loyalty program for event perks

Loyalty Programs

How to Play-off of Trends in Your Loyalty Program

Woman presenting on Loyalty program

Loyalty Programs

How Marketing Managers Can Pitch a Loyalty Program to Leadership (And Actually Get Buy-In)

Loyalty Programs

5 Reasons Why Customers Abandon Loyalty Programs (And Tips to Keep Your Customers Engaged)

A workspace featuring a laptop analyzing customer loyalty program metrics and data.

Loyalty Programs

6 Ways to Measure The Success of Your Loyalty Program

New Tariffs Impact? Boost Your Biz Growth with Canadian Software 🇨🇦

Loyalty Programs

Top 10 Loyalty Programs in Canada in 2024

Loyalty Programs

What’s The Cost of Implementing a Loyalty Program?

Loyalty Programs

How to Grow Your Social Media with a Loyalty Program

How to Turn Holiday Shoppers into Year-Round Loyal Customers

How Digital Gift Cards For Small Businesses Can Help Last-Minute Shoppers

Growing Your Business

Creating a Positive Customer Experience: The Ultimate Guide

Top 10 Barber and Salon Marketing Ideas For 2024

Built By Me: How BTRMLK Went From A Garage to Opening A 2nd Location

Loyalty Programs

What are the Benefits of a POS Loyalty Program

Gift Card Programs

Unlocking the Secrets of White Label Gift Card Platforms

Gift Card Programs

What Is A Digital Gift Card?

Loyalty Programs

The Best Gift You Can Give Your Business for Any Holiday

Loyalty Programs

Restaurant Loyalty Programs Guide: Unlocking Success in the Food Industry

Loyalty Programs

12 Inspiring Examples of Customer Loyalty Programs to Bring Yours to Life

Gift Card Programs

5 Gift Card Marketing Strategies You Can Use Year-Round

Loyalty Programs

How to Measure Customer Engagement for Your Brick-and-Mortar Business

Gift Card Programs

What's Better for Your Business: Promo Cards or Gift Cards?

Gift Card Programs

Why Customer Engagement is Important for Small Businesses in 2024

Loyalty Programs

How to Build Customer Loyalty with Gift Cards

Gift Card Programs

4 Reasons Why Monthly Fees Trump Transaction Fees

Loyalty Programs

How to Market Your Loyalty Program

Retail

7 Tips to Boost Your Holiday Sales

Loyalty Programs

5 Reasons Plastic Gift Cards are Better Than Paper Gift Certificates

Retail

9 Tips to Improve Customer Experience in Retail

do loyalty programs work

Loyalty Programs

Do Loyalty Programs Cause Consumers to Spend More?

Loyalty Programs

3 Types of Loyalty Fraud and How to Prevent Them

Gift Card Programs

How to Leverage User-Generated Content in Your Restaurant

Gift Card Programs

The Cost of Acquiring a New Customer and How to Build Brand Loyalty

Gift Card Programs

4 Reasons to Offer Gift Cards to Your Customers