Harnois Énergies Loyalty Program Declared Best in Canada

The 2023 LoyalT survey results are in, and Harnois’ Proxi Extra has been crowned the Best Loyalty Program in Canada.

DataCandy Client Rated #1 Loyalty Program

The 2023 LoyalT survey results are in, and we are thrilled to celebrate that a DataCandy client is the winner. Harnois’ Proxi Extra has been crowned the Best Loyalty Program in Canada! This prestigious award is a testament to Harnois' commitment to customer satisfaction and loyalty conducted by independent marketing and loyalty consultants Adviso and R3 Marketing.

For the past decade, the LoyalT survey has been a cornerstone in understanding the dynamics of loyalty programs in Canada. Adviso and R3 Marketing have been at the forefront of analyzing consumer attitudes and behaviors toward Loyalty programs, providing valuable insights into industry trends and strategies to build an effective and attractive loyalty program.


Key Highlights of Harnois'
Award Winning Loyalty Program

Program benefits

- Earn up to 15 points per litre on gas.

- Points on convenience store items.

- Buy 4 coffees, and get the 5th free.

Bonus Promotions

Quarterly bonus rewards offered on:

- Snacks

- Drinks

- Car wash items

Loyalty member savings
proxi extra card
1000 Proxi Extra points equals $1
Customers can sign up online or download the Proxi Extra mobile application from the Apple Store or Google Play.


Harnois and DataCandy: A Winning Partnership

The 2023 LoyalT survey is a testament to Harnois' success, powered by the innovative DataCandy platform. We celebrate this achievement with immense pride, acknowledging the dedication and vision that have made Harnois the best in the country.

At the heart of Harnois' success is the seamless integration of the DataCandy platform, which powers Proxi Extra's exceptional loyalty program. Harnois has been part of the LoyalT study, consistently analyzing and improving based on consumer feedback. Harnois topped the survey of 10,000 Canadians based on three key indices: affection, commitment, and behavior.

DataCandy’s loyalty program is easy and customizable for users such as Harnois; from Harnois, 15 points per liter of gas to quick and simple rewards such as reduced-price tickets to local entertainment venues such as the Centre Culturel Desjardins de Joliette.

Client History

Harnois Énergies, founded in 1958 by Claude Harnois, has evolved into a national player in the energy sector, with a strong presence in Quebec and targeting new acquisitions across Canada.

The company, currently led by CEO Serge Harnois along with co-owners siblings Claudine and Luc Harnois, who recently welcomed two new partners, the Caisse de dépôt et placement du Québec and the Fonds solidarity FTQ.

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What's Next for Harnois and DataCandy?

Harnois and DataCandy are committed to continually elevating the customer experience, and setting new standards for loyalty programs in Canada while keeping the Proxi Extra loyalty program straightforward and easy to understand for Harnois’ customers. This is done by keeping the program fresh and engaging for members by constantly offering regular promotions with plans to expand.


Akshat Biyani
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