DataCandy Client “Global Pet Foods” Earns Top 10 Spot In The 2024 Best Loyalty Programs in Canada Rankings
The results of the 2024 LoyalT study are in, and it’s an exciting moment for DataCandy and our clients! This year, Global Pet Foods made a remarkably high debut in the study’s 7th edition, considered the most comprehensive study of loyalty program performance in Canada.
Global Pet Food’s loyalty program was recognized as the 10th best program overall, and 3rd best in the Behaviour Index, defined as a loyalty program’s ability to create loyalty amongst members and change their behaviours.
This recognition reflects not only the strength of their loyalty program but also their unwavering commitment to fostering meaningful connections with their customers.
2024 End-of-Year Study Results: Top 10 Loyalty Programs in Canada
This year’s LoyalT study evaluated over 85 loyalty programs, based on responses from 10,000 Canadians. Its final lineup of Canada's top 10 loyalty programs includes some of the most exciting and successful brands operating in the country.
Each program in this list demonstrated excellence in fostering loyalty amongst its members by engaging them effectively, creating emotional connections, and actually changing customer behaviour.
Here’s a look at who ranked where:
- PC Optimum (Loblaw Companies)
- Nike Membership (Nike)
- Moi (Metro Inc.)
- Cuddle Club (Mondou)
- Air Miles (BMO)
- Inspire (SAQ)
- Walmart Rewards (Walmart)
- Domino’s Rewards (Domino’s)
- Beauty Insider (Sephora)
- Pet’s Rewards (Global Pet Foods)
What Makes These Programs Exceptional?
After evaluating the top 10 loyalty programs in Canada, the study identifies key takeaways that can help all brands:
- Flexibility and Evolution: Top programs like PC Optimum have shown the value of continuous adaptation, from responding to pandemic needs to integrating wellness services like PC Health.
- Beyond Transactional Rewards: Leading programs like Sephora and SAQ show that while points remain important, success comes from delivering authentic experiences and emotional connections through hyper-personalized content.
- Combatting Loyalty Fatigue: With so many loyalty programs vying for attention, the best programs find creative ways to stand out. This ranges from AI-powered personalization to exclusive partnerships and experiences.
- Data-Driven Strategies: Companies like Domino's prove that analytics is at the center of program success, with their transformation from "just a pizza business" to a data-powered enterprise where 85% of sales are handled online.
Each program in the top 10 list offers valuable lessons for businesses looking to enhance their loyalty strategies.
The LoyalT Survey: A Benchmark for Loyalty Programs
With 30 years of experience in evaluating loyalty program ROI, adviso devised the LoyalT study, which is now considered the gold standard for measuring loyalty program performance in Canada. This year adviso partnered with R3 Marketing and Ad hoc Research to present the 7th edition of the study.
The 2024 edition evaluated over 85 programs, using responses from 10,000 Canadians. Each program was given a LoyalT score based on three critical indexes: Behaviour, Engagement, and Attachment.
Together, these criteria build a holistic picture of the top loyalty programs across the country, measuring behavioural changes of members without neglecting the program’s overall engagement and appreciation levels.
Spotlight on Global Pet Foods
Global Pet Foods, a longstanding leader in the pet retail industry, has demonstrated the power of loyalty within a niche market. With a strong presence across Canada, the company offers a wide range of products and services catering to pet owners who prioritize health, wellness, and nutrition for their furry companions.
Global Pet Foods’ loyalty program, Pet’s Rewards powered by DataCandy, is an exemplary case of how loyalty programs can thrive in a customer-centric industry. The program’s greatest strengths are its deep understanding of member’s preferences, tangible value, and ease of use.
Key Features of Pet’s Rewards:
The Global Pet Foods Rewards Program offers members a straightforward path to earning free pet supplies.
- Free Pet Supplies: Members can track their purchases of everyday pet essentials, such as food and litter, and each brand will reward them with a free bag after meeting purchase requirements.
- Easy Tracking: Progress tracking is available both through the Global Pet Foods mobile app and in-store.
- Convenient Access: The program is free to join with no initial purchase required, and members enjoy physical and digital card options.
- Simple & Rewarding: Track purchases, earn free bags, and keep your pets happy!
Loyalty in the Pet Retail Industry: Why It Matters
In the pet industry, loyalty programs serve as a critical tool for building lasting relationships. Pet owners are highly invested in the well-being of their companions, making their shopping choices deeply personal. A well-executed loyalty program does more than provide discounts; it fosters trust, emotional connection, and a sense of community.
Recognizing its customer base’s needs, the Pet’s Rewards loyalty program encourages repeat business by rewarding pet owners with what matters most to them.
Their high ranking in the LoyalT study validates the program’s power to turn transactional relationships into genuine relationships.
DataCandy and Global Pet Foods: A Partnership for Success
The powerful DataCandy platform is at the heart of Global Pet Foods’ loyalty program success.
Known for its flexibility and user-friendly interface, DataCandy enables businesses like Global Pet Foods to design programs tailored to their customers’ preferences. From seamless integration across channels to robust data analytics, the platform provides the tools needed to give back value to loyalty program members and create long-term relationships.
This year’s LoyalT survey results affirm the impact of our collaboration. Global Pet Foods’ 3rd-place ranking in the Behavioural Index highlights the tangible business outcomes of its loyalty strategy.
Celebrating Excellence in Loyalty
Congratulations to Global Pet Foods for their well-deserved recognition in the 2024 LoyalT study! Their success showcases the potential of customer-centric loyalty programs to drive real business impact. At DataCandy, we’re proud to support clients like Global Pet Foods in their journey to redefine loyalty and set new standards in their industries.
Looking to elevate your loyalty program? Reach out to us at DataCandy to discover how we can help you create a program that resonates with your customers and drives long-term success.
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