You’ve taken the leap and launched a loyalty program—great move. But now comes the challenge of getting your franchisees to actively promote it. After all, they’re the ones interacting with customers day in and day out. Without their support, even the best-designed program can fall flat.
To truly get them on board, franchisees need two things: a clear picture of how the program benefits them and an easy, low-effort way to roll it out.
Here's a roadmap to turn your franchisees into loyalty ambassadors.
5 Practical Steps to Get Your Franchisees on Board with Marketing Your Loyalty Program
1. Demonstrate Tangible ROI
Before you ask your franchisees to promote the loyalty program, show them why it truly matters for their bottom line. A loyalty program should feel like an investment, not an added cost, and your franchisees need to feel confident it will generate returns.
Use DataCandy’s Loyalty ROI Calculator to forecast outcomes based on their actual data—just plug in your annual sales and number of locations.
When franchisees see these projections quantified in dollars, what once seemed like optional marketing becomes a strategic priority.
Use our Loyalty ROI calculator to show how a well-marketed loyalty program could skyrocket profits.
2. Provide a Clear Franchise Marketing Playbook
No one wants another vague idea—they want practical steps. Franchisees need a marketing blueprint they can follow word-for-word.
Some simple but effective things to include in your marketing playbook:
- Scripts for employees: Train staff to say, “Would you like to join our loyalty club? It’s free and you’ll earn points on this order!”
- Email and social templates: Offer pre-written templates for monthly newsletters and promo posts so each location can launch promotions without reinventing the wheel.
- Editable visuals: Provide franchisees with drag-and-drop Canva templates with their store name or QR codes and posters, tent cards, and stickers ready for local customization. This ensures that everything looks polished and brand-aligned—with zero design work for your franchisees.
- Automated promotional campaigns: Allow your franchisees to offer birthday rewards, welcome bonuses, and win-back messages (P.S. DataCandy allows you to do all of this—with no added manual work).
Each element is designed to make promotion simple and stress-free. With customizable tools at their fingertips, your franchisees will be ready and excited to start driving loyalty signups from day one.
3. Show, Don’t Tell (With Real Success Stories)
Talking about loyalty programs is one thing—showing results is another. When franchisees see how loyalty transforms real stores, they catch on fast.
One standout example of successful loyalty program implementation is Mr.Puffs—with over 70 franchised locations across Canada. Mr.Puffs teamed up with DataCandy to roll out their loyalty program nationwide and saw amazing results:
- Puffs Points membership grew by 317% in just two weeks
- Member spending jumped 68% month-over-month, thanks to targeted offers and app prompts
- Member-driven sales increased by 112% over 4 months
What resonates with franchisees isn’t just the numbers—it’s the simplicity and repeatability of the approach.
The loyalty features that took part in Mr. Puffs success included:
- Timely, relevant promotions (like “six free puffs for every gold medal Canada wins”)
- Effective communication via app push messages and birthday rewards
- Easy integration across franchise systems with automated tools from DataCandy
What makes this story powerful? It's relatable—franchisees can picture doing something similar. Using national pride and fun messaging, Mr. Puffs tapped into customer enthusiasm and turned everyday visits into emotionally rich, data-driven experiences.
When franchisees see that a brand operating at scale, with multiple locations, achieved these kinds of outcomes, they’re far more likely to think: “That could be us—so let’s give it a try.”
Learn about how Mr. Puffs boosted loyalty and customer engagement across 70+ locations with DataCandy’s flexible loyalty tools.
4. Offer Ongoing Training and Support
Launching a loyalty program is just the beginning. To truly drive adoption and long-term success, your franchisees need consistent, hands-on support.
What ongoing support looks like:
- Live training and demos: Host interactive onboarding sessions and record them for easy future access and new hires.
- Monthly franchise performance reviews: Use DataCandy dashboards to track loyalty metrics—member growth, basket size, average member spend—and review these in regular check-ins.
- Idea-sharing forums: Set up virtual meet-ups or workshops where top-performing locations can present what works in their markets.
- Recognize standout performers: Celebrate franchises driving exceptional loyalty results to inspire others—and reinforce that marketing works.
When franchise locations see continued guidance and communal support, it shifts loyalty marketing from extra work to shared success.
Final Thoughts
You’ve built a fantastic loyalty program—but ideas don’t execute themselves. Success depends on energized franchisees who understand why it matters, see how easy it is, and know that it’s working across locations. When your stores have the clarity, resources, and proof they need, marketing loyalty becomes second nature—not an obligation.
By pairing measurable ROI with a clear action plan, real success stories, easy-to-use tools, and ongoing coaching, you transform the loyalty program from a corporate initiative into a franchisee-driven engine of growth.
See how our loyalty tools make marketing your loyalty program a no-brainer for your franchisees.
