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Elaine Pu

Whether you want to deepen your understanding of loyalty management or find innovative ways to engage your customers, our resources are designed to propel your business forward.

Franchisees brainstorming how to market their loyalty program

Loyalty Programs

How to Get Your Franchisees on Board with Marketing Your Loyalty Program

People shopping at a grocery store with a SKU-based loyalty promotion

Loyalty Programs

3 Examples of SKU-Based Loyalty Program Promotions That Actually Worked

Barista making a coffee for a SKU-based loyalty promotion

Loyalty Programs

What Is SKU-Based Loyalty and Why It Matters for Personalized Marketing

Barista at coffee shop that uses a loyalty program

Loyalty Programs

7 Loyalty Program Ideas For Coffee Shops

People browsing a thrift store to use loyalty program promotions

Loyalty Programs

6 Proven Loyalty Perks Your Thrift Shoppers Will Love

People having food and drinks on a patio in the summer using a restaurant loyalty program

Loyalty Programs

From Patio Season to Pickup Season: How to Stay Top of Mind After Summer Ends

Local tourists browsing through stores and using loyalty program software

Loyalty Programs

From Tourist Season to Data Season: Why Your Summer Guests Hold the Keys to Year-Round Growth

People eating at a local restaurant in the summer

Loyalty Programs

Local Love: How to Turn Neighbourhood Explorers Into Loyal Advocates

People enjoying a summer drink using loyalty program campaign

Loyalty Programs

5 Examples of Summer Campaigns to Boost Loyalty (Plus Tips to Bring Them to Life)

Loyalty Programs

7 Ways to Promote Your Retail Loyalty Program

Someone looking at a recent review for a business

Why Fresh Reviews Still Matter (Even If You Have Hundreds Already)

Owner of a small business coffee shop marketing their loyalty program.

Loyalty Programs

6 Ways to Promote Your Small Business Loyalty Program

Loyalty Programs

7 Tactics to Promote Your Restaurant Loyalty Program

Loyalty Programs

4 Loyalty Program Analytics You Need To Know (And How to Improve Them)

Women taking picture of food at restaurant as user generated content

Loyalty Programs

5 Ways to Boost UGC (With a Little Help from Your Loyalty Program)

Woman making user generated content at restaurant

Loyalty Programs

Why User Generated Content Works (And The Stats to Prove It)

Loyalty Programs

5 Reasons Why Customers Abandon Loyalty Programs (And Tips to Keep Your Customers Engaged)

A workspace featuring a laptop analyzing customer loyalty program metrics and data.

Loyalty Programs

6 Ways to Measure The Success of Your Loyalty Program