--- title: Start a Gift Card Program for Your Small Business | Datacandy description: Sell, redeem, and reload custom-branded gift cards straight from your own POS with DataCandy’s gift card system for small businesses. Learn how today! image: https://datacandy.com/hubfs/DataCandy%20Files/Gift%20Card.jpg --- [Skip to main content](https://datacandy.com/platform/gift-cards#main-content) Gift Card Program # Sell your own gift cards for more customers & cash flow Scale up with DataCandy’s simple and customizable gift card system for small businesses. Get set up in as little as 10 business days [ Get started ](https://datacandy.com/sign-up-gift-cards) [ Watch a demo ](https://datacandy.com/how-does-datacandy-work) ![Group 3212](https://datacandy.com/hubfs/DataCandy%20Files/Group%203212.png) ![Mission Thrift Store Cranbrook review (2)](https://datacandy.com/hubfs/DataCandy%20Files/Mission%20Thrift%20Store%20Cranbrook%20review%20(2).jpg) ** ** ** ** ** "One of the most important things about processing returns is keeping that money in-store. Issuing store credits on gift cards is huge for us because we can easily keep track of them — plus the cards bring customers back to spend more." Ed C. Mission Thrift Store Cranbrook ** ![edo japan review](https://datacandy.com/hubfs/DataCandy%20Files/edo%20japan%20review.jpeg) ** ** ** ** ** "There was hesitation to push gift cards and grow that part of our business because our previous provider was so clunky and burdensome for the franchisees. But with DataCandy, there are countless opportunities to evolve and push forward. I’m no longer fielding frustrated phone calls from franchisees." Nick N. Edo Japan ** ## Use DataCandy’s gift card software and watch your business thrive.  Use the power of gifting to expand your clientele with your own custom-branded gift cards.  ![](https://fast.wistia.com/embed/medias/vtxwx6a6bx/swatch) ![Group 3519 (1)](https://datacandy.com/hubfs/Paystone%20Files/Group%203519%20(1).png) ### Attract new customers 41% of people who receive a gift card visit a new business as a result. ![green_repeat](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/icons/green_repeat.svg) ### Encourage repeat visits 55% of gift card recipients need more than one visit to spend the card's entire value. ![green_profit](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/icons/green_profit.svg) ### See better profits 30% of gift card balances remain unused, contributing to your bottom line as “breakage”. ![green_line](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/icons/green_line.svg) ### Boost seasonal and daily sales 59% of gift card recipients spend more than their gift card's original value. ## Everything you need to run the best gift card program Flexible and personalized gifting solutions that simplify the giving experience.  ### Boost traffic, increase sales, and resolve customer service issues - ![Group 3219](https://datacandy.com/hubfs/Group%203219.png) #### Gift Cards Offer reloadable gift cards that match your company branding. Refill them easily with DataCandy’s ordering system. Use your own POS or terminal to add and check balances and redeem them in-store.  - ![Group 3152](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203152.png) #### Promo Cards Use promo cards to pre-load gift cards with balances that expire on any date you choose. Ideal for promotions, and for solving customer service issues.  - ![Group 3218](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203218.png) #### E-gift Cards Customers can buy e-gift cards online and email them to their loved ones. Even if you don’t sell anything directly on your website, you can sell e-gift cards that are redeemable in-store on your payment terminals.  - ![Group 3219](https://datacandy.com/hubfs/Group%203219.png) #### E-Gift Promo Cards Customers can buy e-gift cards online and email them to their loved ones. Even if you don’t sell anything directly on your website, you can sell e-gift cards that are redeemable in-store on your payment terminals.  ### Save time and wow your customers with self-serve features - ![Group 3155](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203155.png) #### Check your Card Balance A simple online portal for customers to check their gift card balances anytime from anywhere.  - ![Group 3159](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203159.png) #### E-Gift Portal Your customers can instantly buy and send electronic gift cards.  - ![Group 3220](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203220.png) #### Digital Wallets Gift card recipients can carry them in their digital wallet to conveniently redeem with their smartphones.  ### Integrate your in-store and online solutions with ease - ![Group 3168](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203168.png) #### POS Integrations DataCandy is compatible with a wide range of POS systems, so you can process activations and redemptions seamlessly on your current hardware. This simplifies your transactions and daily reconciliation reporting, creating a centralized solution for your needs.  - ![Group 3166](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203166.png) #### Online Ordering Add DataCandy to your payment terminal. No need to spend more on implementing or migrating to another POS software.  - ![Group 3208](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203208.png) #### Payment Terminals Easily add DataCandy to your payment terminal! No need to spend more on implementing or migrating to another POS software.  ![Group 3219](https://datacandy.com/hubfs/Group%203219.png) ![Group 3152](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203152.png) ![Group 3218](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203218.png) ![Group 3219](https://datacandy.com/hubfs/Group%203219.png) #### Boost traffic, increase sales, and resolve customer service issues Gift Cards Offer reloadable gift cards that match your company branding. Refill them easily with DataCandy’s ordering system. Use your own POS or terminal to add and check balances and redeem them in-store.  Promo Cards Use promo cards to pre-load gift cards with balances that expire on any date you choose. Ideal for promotions, and for solving customer service issues.  E-gift Cards Customers can buy e-gift cards online and email them to their loved ones. Even if you don’t sell anything directly on your website, you can sell e-gift cards that are redeemable in-store on your payment terminals.  E-Gift Promo Cards Customers can buy e-gift cards online and email them to their loved ones. Even if you don’t sell anything directly on your website, you can sell e-gift cards that are redeemable in-store on your payment terminals.  ![Group 3155](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203155.png) ![Group 3159](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203159.png) ![Group 3220](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203220.png) #### Save time and wow your customers with self-serve features Check your Card Balance A simple online portal for customers to check their gift card balances anytime from anywhere.  E-Gift Portal Your customers can instantly buy and send electronic gift cards.  Digital Wallets Gift card recipients can carry them in their digital wallet to conveniently redeem with their smartphones.  ![Group 3168](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203168.png) ![Group 3166](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203166.png) ![Group 3208](https://datacandy.com/hubfs/DataCandy%20Files/website_assets/images/Group%203208.png) #### Integrate your in-store and online solutions with ease POS Integrations DataCandy is compatible with a wide range of POS systems, so you can process activations and redemptions seamlessly on your current hardware. This simplifies your transactions and daily reconciliation reporting, creating a centralized solution for your needs.  Online Ordering Add DataCandy to your payment terminal. No need to spend more on implementing or migrating to another POS software.  Payment Terminals Easily add DataCandy to your payment terminal! No need to spend more on implementing or migrating to another POS software.  ## Launch your gift card program in 4 easy steps 1 #### Design and order your gift cards Use our online portal to order cards that match your business. 2 #### Import your existing card data Migrate your existing card data to DataCandy with ease. 3 #### Activate, redeem, and reload Offer seamless and smooth transactions your customers will love. 4 #### Track all gift card transactions  Manage your program and view key metrics on your reporting dashboard.  [ Get Started ](https://datacandy.com/sign-up-gift-cards) [ Watch a demo ](https://datacandy.com/how-does-datacandy-work) ## Why DataCandy is the top gift card system for small business ** ** ** ** ** "It streamlines my gift card process." Megan T. Misty Harbour Seafood ** ** ** ** ** ** "DataCandy helps grow our business by making gift-giving easy." Stelios K. Bartle & Gibson ** ** ** ** ** ** "Our sales on gift cards have gone up a ton!" Mackenzie Sunshine Pets ** ## Get more gift card power Discover Datacandy Pro! Discover customer-driven growth by going beyond gift cards with DataCandy's powerful gift and loyalty platform that gives you a leg up on your competitors. - Branded customer service & corporate cards - Custom loyalty rewards programs - Automated word-of-mouth marketing [ Learn more ](https://datacandy.com/pro) ![Homepage Image 01](https://datacandy.com/hubfs/Homepage%20Image%2001.png) ## Real people, real results 60% increase in gift card sales ![Avatar of Andrew Infantino](https://datacandy.com/hubfs/DataCandy%20Files/Andrew%20Infantino%20Copper%20Branch%20-%20Square.jpg) Andrew Infantino Marketing Director at Copper Branch "When looking at our gift card program's metrics, Copper Branch has seen a 40% to 60% increase in gift card sales" [ Read the full case study ](https://datacandy.com/resources/copper-branch-case-study) 150 locations across Canada ![Avatar of Nick Noronha](https://datacandy.com/hubfs/DataCandy%20Files/edo%20japan%20review.jpeg) Nick Noronha Vice President of Finance at Edo Japan "A painfully slow and inefficient gift card process in the middle of the lunch rush doesn’t benefit anyone. Thankfully, DataCandy alleviated the problem and I’m no longer fielding frustrated phone calls from franchisees." [ Read the full case study ](https://datacandy.com/resources/edo-japan-case-study) 50% of gift card sales come from corporate b2b orders ![Avatar of Anick Letarte](https://datacandy.com/hubfs/DataCandy%20Files/anick%20letarte%20zibo%20(1).jpg) Anick Letarte VP of Procurement and Marketing at ZIBO! "The most attractive aspect of DataCandy's Gift Card Program is the ability to activate gift cards in mass quantities." [ Read the full case study ](https://datacandy.com/resources/how-zibo-restaurant-bars-grew-their-customer-base-with-gift-cards) ## Is running a gift card program worth it? Calculate how profitable a gift card program could be for your business using DataCandy. [ Calculate ROI ](https://datacandy.com/gift-card-roi-calculator) ## More ways to grow your business ![heart_hand_orange](https://datacandy.com/hubfs/heart_hand_orange.svg) #### Loyalty Program  Turn casual customers into loyal regulars by offering loyalty rewards.  [ Learn more ](https://datacandy.com/platform/loyalty-program) ![Frame 2599-3-1](https://datacandy.com/hubfs/Frame%202599-3-1.svg) #### Automated Offers  Delight your rewards members with the perfect promotions at the perfect times.  [ Learn more ](https://datacandy.com/platform/automated-offers) ![lightbulb_orange](https://datacandy.com/hubfs/lightbulb_orange.svg) #### Insights  Use your customers’ buying habits to empower strategic decisions to grow your business.  [ Learn more ](https://datacandy.com/platform/insights) ![star_orange](https://datacandy.com/hubfs/star_orange.svg) #### Reviews  Easily gain more credibility by generating and showcasing your best reviews.  [ Learn more ](https://datacandy.com/platform/reviews) ## Start growing your small business with a gift card program Join 14,000+ DataCandy users who attract and retain customers with gift and promo cards. [ Get started ](https://datacandy.com/sign-up-gift-cards) [ Watch a demo ](https://datacandy.com/how-does-datacandy-work) ## Frequently Asked Questions, answered Can I create my own gift card? Absolutely! Through the DataCandy online store, you can take your creativity to the next level by uploading your logo and photo and choosing your brand’s colors. Or if you’d prefer you can use an elegant template. Once you’ve confirmed your order, you’ll receive your cards within 10 business days. Will I need to buy new hardware, like a tablet? No, the gift card software can be downloaded right onto your payment terminal. How do my customers check the amount left to spend on their cards? Your customers will be able to check their gift card balance in two ways: 1. In-person, in which case one of your employees will swipe their card on your terminal and select the “card balance” option from the menu. 2. Online, by entering their card number on your self-serve customer portal. How do I set up a gift card program?  You can launch your gift card program with the following steps: - Choose an appropriate gift card system - Buy wholesale gift cards to resell to customers - Follow government guidelines and regulations - Provide training to your employees - Promote gift cards to customers See how easy it is to run your gift card program!   What is a gift card program? A gift card program helps businesses sell their goods and services through redeemable gift cards. It's the infrastructure that enables businesses to sell gift cards to customers and to facilitate the process of customers redeeming gift cards in exchange for merchandise.  What are the benefits of a gift card program? Gift card programs have several benefits, for small to enterprise businesses. Implementing a gift card program helps: - Boost your business’s revenue - Increase your sales - Enhance your brand’s appeal - Attract new customers - Allow you to build relationships with your customers  What is gift card software? A gift card platform or software is a digital tool that helps you, as a business owner, issue, oversee, and redeem gift cards for your customers. This software is a centralized point for all gift card-related activities, providing diverse functionalities to optimize the entire process.  High-quality gift card software will also provide ready-made reporting and insights about gift card sales by viewing cards in circulation, transaction amounts, and card activity.  How are gift cards profitable? Businesses profit from the gift cards they sell in three key ways: - They make money when people buy their gift cards throughout the year. - They also profit when those purchased gift cards expire or go unused. - Lastly, businesses make money on gift cards when customers spend more than the amount on the card.  How does a digital gift card work? When customers buy digital or e-gift cards, they simply include the email of the person they want to send it to (e.g., a friend or family member). The recipient will receive the card in their email inbox, then activate it, and add it to their digital wallet if they’d like to.  ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://datacandy.com/media-transcripts/209615059285/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://456819.fs1.hubspotusercontent-na1.net/hubfs/456819/video_assets/209615059285/inherited/web_optimized.mp4", "dateModified" : "2026-03-23T19:49:48.188Z", "duration" : "PT55S", "height" : 1920, "name" : "DC - Website - Megan", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/209615059285?portalId=456819&size=medium", "uploadDate" : "2026-03-19T22:39:37.785Z", "width" : 1080 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://datacandy.com/media-transcripts/209663253868/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://456819.fs1.hubspotusercontent-na1.net/hubfs/456819/video_assets/209663253868/inherited/web_optimized.mp4", "dateModified" : "2026-03-24T03:44:39.941Z", "duration" : "PT38S", "height" : 1920, "name" : "Stelios K. - Vertical", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/209663253868?portalId=456819&size=medium", "uploadDate" : "2026-03-20T19:07:52.241Z", "width" : 1080 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://datacandy.com/media-transcripts/209671736622/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://456819.fs1.hubspotusercontent-na1.net/hubfs/456819/video_assets/209671736622/inherited/web_optimized.mp4", "dateModified" : "2026-03-24T03:45:29.229Z", "duration" : "PT43S", "height" : 1440, "name" : "Site-Mackenzie-Compressed", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/209671736622?portalId=456819&size=medium", "uploadDate" : "2026-03-20T19:07:55.514Z", "width" : 1080 } ```